Applied digital anthropology · Mexico 🇲🇽 and Switzerland 🇨🇭
Not data, not numbers… people are what we are.
As Managing Partner and co-founder of Antropomedia, the pioneering applied digital-anthropology consultancy, he turns social data into human meaning — for brands, for students, for rooms of a thousand people — by reading the tribe behind the metric.
Prologue · The starsA star can be measured. Physics, astronomy, the quantum: magnitude, spectrum, distance. Data.
The linesBut the species never settled for counting them. It drew lines between them — astrology, mythology, theology — and the sky filled with stories.
The figuresStars do influence us. Not as a horoscope: as a mirror. Onto them we project our fears, our victories, our calendars.
The craftMy craft does the same with another sky: social data. Measure it as science, read it as culture. Trace the human figure.
Everest
“When I reached the summit of Everest, I looked up and the sky was as far away as ever.”
Three helices · one spine
One professional life, spinning on three helices.
Consulting, the classroom and the stage share the same craft: bringing social science and data science together so organizations can decide with meaning.
In one breath
People behind every metric I touch.
Alex Servin is Managing Partner and co-founder of Antropomedia, an applied digital-anthropology firm with offices in Mexico and Switzerland. He holds an MA in Digital Humanities, teaches at Tecnológico de Monterrey, and turns social data into human meaning for brands such as Mercedes-Benz, Starbucks and Hermès — showing audiences the people behind their metrics.